In 2022, several companies in the United States declared bankruptcy due to their ineffective social media campaigns. But how could it happen? Was it merely due to the pandemic? Well, let me tell you. The pandemic is no time to lose your focus when it comes to SEO—it’s the time to strengthen it. And one of the most relevant ways to do so, especially in this digital age, is by leveraging the power of social media. You can even boost followers by checking out this best place to buy TikTok followers. However, note that some social media tricks you might have used can actually hurt your SEO efforts if you’re not careful. If done wrong, a social media campaign could easily cause more harm than good to your website’s rankings. Here we run down some of the worst campaigns to avoid.
Click-Bait and Low-Quality Content
Let’s start with click-bait headlines. No one likes to be tricked into reading something they thought was interesting but turned out to be entirely different. It can create a negative reputation for your website, and, worse still, it might even lead to Google penalties if used excessively. Another big mistake some websites make is publishing low-quality content. Low-quality content is quickly dismissed by your readers, and it can also damage your website’s reputation with Google. If you want to ensure a positive SEO impact on your website, create high-quality, relevant content that the audience wants to read.
Auto Posting
Another thing you should avoid doing is auto-posting content on social media. Automated posts are not only frowned upon by readers, but they can also be seen as spammy and low-quality by Google’s eyes. Crafting unique and relevant posts for each platform helps to ensure that your content reaches the right audience in the most effective way possible. In fact, you can even use social media as a way to boost your SEO.
No Links
Finally, don’t forget to include links in your posts. Not only will this help drive more traffic to your website, but it also signals to Google that you are actively creating content related to the topics on your website. Not including links in your social media accounts is a mistake that many websites make, and it can cause your website to suffer from low rankings in the SERPs. On top of that, ignoring the quality of your landing page can cause users to bounce and hurt your rankings.
Misleading Ads
This last one may not seem like it has much to do with SEO, but it can have a major impact on your rankings. Misleading ads are a huge turn-off for readers, and Google does not look kindly upon them either. If you want to ensure that your website is getting the best results possible from its SEO efforts, make sure all of your advertisements are honest and straightforward. Without proper precaution and care taken to produce quality content, even the best SEO strategies can easily be rendered useless.
At the end of the day, social media can be a great tool to help boost your website’s visibility online and improve its SEO rankings. Just make sure to be mindful of some common mistakes that can actually hurt your efforts in the long run. Avoid these campaigns, which only hurt your SEO. By taking the time to create thoughtful and effective campaigns for your website’s social media accounts, you can ensure that your SEO efforts are as successful as possible.